The Customer

Terra Stone is a boutique natural stone company specializing in curated materials for residential and commercial projects. The team personally sources and hand-selects each stone they bring into their warehouse, creating a distinctive collection for designers, architects, builders, contractors, and homeowners.

The Challenge

Terra Stone wanted to increase sales and reach more B2B buyers, including designers, architects, builders, and contractors. But its digital presence was visually bland and failed to communicate the final product or its target audience.

The company relied heavily on word-of-mouth, referrals, and existing relationships to generate business. With limited Google visibility and no ongoing content or paid media strategy, Terra Stone had few ways to consistently reach new customers online.

The challenge was to reposition the brand, increase visibility, and create a consistent way to reach and generate leads from new B2B customers.

The Approach

Social Gold rebuilt Terra Stone’s website and messaging around its B2B audience, creating clearer positioning, updated imagery, and a stronger digital foundation. A browsable product database was created to showcase the company’s materials, along with an SEO-focused blog platform and dedicated landing pages to support advertising campaigns.

Social Gold developed a strategic SEO and content program, publishing 2–3 blogs per month around highly searched natural stone materials, industry trends, and topics relevant to Terra Stone’s target customers.

Google Ads focused on generating high-intent leads through calls and forms, while Meta Ads drove new audiences to the website to explore the brand and its products. Dedicated landing pages were created to support the campaigns.

Social Gold installed lead-tracking software that identifies where inquiries originate across paid and organic channels.

The Results

Over three years, Terra Stone grew its website traffic by 20X and achieved top-10 average search rankings.

Google Ads now generate 10–16 quality leads per month through calls and forms, while Meta Ads drive approximately 4,000 people to the website each month.

SEO also expanded Terra Stone’s organic reach, with one blog generating 121,523 Google Search impressions.

The growth has translated beyond website metrics. Terra Stone estimates that its revenue has grown 3x since moving into its larger space, with an average material sale of approximately $12,000.

The result was a stronger B2B-focused website, greater search visibility, consistent lead generation, and clear insight into where leads are coming from.

“The biggest growth has definitely been with marketing through Social Gold and being a one stop shop by offering our fabrication services.” – Terra Stone